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Friday, April 25, 2008

Kool & Sexy Search Engine


Ms. Dewey is a viral marketing campaign started by Microsoft in October 2006.

The Ms. Dewey website is an Adobe Flash-based live search website.

Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk. The responses actually consist of about 600 video clips recorded over a period of three days.

Janina Gavankar (NRI) plays the role of the Ms. Dewey character.



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