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Thursday, January 24, 2008

Orkut At 4!

You may have noticed that the orkut logo looked a little different when you signed in today -- and if the four candles on the cake didn't give it away already, it's our fourth birthday. That's right, 2/5ths of a decade ago, orkut launched. It has grown up pretty fast, with many more features, communities, friends and photos since it first opened as an invite-only community. Whether you've been with us for years or days, thank you for being a part of the orkut community!



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orkut trends: Who sends scraps?

When orkut launched, we had no idea that scrapbooks would be the primary way members would interact. Billions of scraps later, we've learned that scraps are a huge hit, and have added ways to make them even more fun by enabling you to add videos, photos and HTML.

We've been wondering (and perhaps you have too): Which orkut users are scrappiest? In our recent sample, members from the island nation of Grenada had the highest scrap counts at an average of 1877 scraps. Of the biggest orkut nations, Pakistanis came in first, followed by Americans, Indians, and Brazilians. (All of these statistics are based on current scraps that have not been deleted by the recipients.)

Women receive just under half (48%) of all scraps. Women from the Cayman Islands receive the most, followed by those from the British Virgin Islands, Trinidad and Tobago, San Marino, and the Northern Mariana Islands. (What is it about those islanders?) Albanian women had the fewest scraps (81) -- still a pretty substantial number when you think about it.


On the male side, islanders still rule: men from Grenada averaged a whopping 2569 scraps each. Here's the full chart:

Country (gender)
Scraps received
Scraps received (women)
Scraps received (men)
Grenada
1877
557
2569
Cayman Islands
861
1093
715
Pakistan
758
717
779
United States
423
249
578
India
345
443
301
Brazil
267
272
263

Who's sending these scraps? The scrappiest users hail from Pakistan, followed immediately by Madagascar and the Central African Republic. Among women, the most scraps come from Jamaica, then Madagascar, followed by the nation of St. Pierre and Miquelon. Among men, Pakistanis sent the most, then Qatar.


And what are people saying in scraps? Some messages occurred again and again. Out of a sample of 1,000,000 short scraps, the following were among the most common:

scrap
# of occurrences
hi
1131
oi [hi]
689
ok
298
parabens [congratulations]
273
.
187
hello
184
=]
146
vlw [thx]
135
^^
133
blz [ok]
132
=)
124
:)
117
[:p]
115
=D
115

Not only was the word "hi" common, it also appeared frequently followed by extra "i"s. For example, "hiiiiiiiii", "hiiiiiiiiiiiii", and "hiiiiiiiiiii" each occurred more than 90 times in our 1,000,000 scrap sample.


Until next time, our 46th most popular scrap: "bye"!



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